An accomplished Senior Marketing Executive with a standout record of success and more than 20 years of experience, Adriana Falco provides valuable insight into corporate communications strategies that drive brand awareness, product management, market identification and targeting, and product messaging. Among her strengths is the ability to effectively manage many priorities and projects simultaneously. She’s able to immediately assess business needs, identify market gaps, develop solutions and execute focused marketing strategies. At the same time, she’s able to roll up her sleeves and jump in with the tactical expertise, knowledge and tools when needed, to get the job done.

As Principal and Senior Marketing Consultant of Creative2xsMaketing for the last six years, Adriana is the creative catalyst for fresh new ideas, imaginative new ventures and opportunities in traditional and online marketing initiatives for highly competitive B2B and B2C segments. She is also the driving force behind countless strategic and tactical marketing communications initiatives that have helped organizations achieve immediate and long-term business goals. Adriana has repeatedly been recognized for her abilities to understand market dynamics and to zero in on industry trends and market gaps. She brings an innate ability to understand the mind of the customer and the elements that drive buying decisions. Leveraging that understanding, she is able to shape and carry out the critical marketing strategies and tactics that put the right messaging in place to achieve revenue, profit and market share growth.

Based in Philadelphia, Adriana has directed the marketing and communications efforts for numerous companies, including Healthcare Data Management, Inc., Healthworks Alliance, Inc., Image Solutions, Inc., Managed Care Strategies, Inc. and others. Her work has won numerous gold, silver, bronze and merit industry awards, including Bell Ringer Creative Awards, Benjamin Franklin Awards of Excellence, and Annual Admissions Advertising Awards. Adriana's degrees include a Bachelor from Villanova University, a Master from Drexel University, and a post grad e-commerce certificate from Penn State University. She is a member of the Philadelphia Art Museum and serves on the Radnor Hunt Race Committee, which benefits the Brandywine Conservancy. Adriana additionally writes a weekly fitness blog, Fit Past 40, writes reviews for Critics Dinner and a Movie and dabbles in photography.

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